Thus was born Big Sis.Ĭreated to help girls learn, test their knowledge, and make smart choices about sex and relationships, Big Sis is the NGO’s first artificial intelligence (AI) chatbot. Seeking an innovative way to reach girls, it began testing and building a virtual assistant that could welcome, chat, and advise. In 2018, Girl Effect took an important step in the Springster project. “Big Sis provides us with the opportunity to forge closer links between girls and the health services they need, by providing content that helps with her concerns and encourages her to access curated and vetted healthcare providers” - Jessica Posner, Statement from Girl Effect’s CEO, on the project’s official page The Girl Effect project in practice The project understood that the girls needed a safe communication channel that would pass on information about sex and relationships, in a private and non-judgmental space, and thus Big Sis was born. ![]() Recognising the limits of how many questions one person can answer, and the popularity of the internet and social media amongst girls, we launched Big Sis in 2018 as our first digital agony aunt. Girl Effect’s in-person agony aunt has been answering girls’ curiosities, questions and concerns for nearly a decade. The Springster project, led by Girl Effect, found that girls in South Africa are not allowed to discuss sexual health, contraception, and several other important topics. But the subject is serious and deserves to be treated properly. For this reason, many girls and boys tend to take the subject to a group of friends, even as a joke, in search of information that will help them understand the challenges of the phase in which they live. In some places, these topics are not dealt with at school either. In theory, these subjects should be natural from childhood, but in reality, shame, lack of information, or lack of openness to discuss the subject with parents make these important conversations difficult. ![]() Sexual health and reproductive health are super important topics at all stages of life, but especially teenagers, who are at the height of uncertainty and doubt about their next steps The project’s numbers are impressive! On the air since 2018, Big Sis has already talked to thousands of girls and is proving to be a great success story in the social impact segment.Īble to change lives, Big Sis is able to connect with girls from diverse backgrounds and of varying ages and life experiences. ![]() RapidPro infrastructure maintained by Weniīig Sis is a smart chatbot that offers girls in South Africa reliable information in a safe, private and non-judgmental way about topics they are not comfortable discussing elsewhere – such as mental health, sex, and career.Girl Effect reaches 20 million and counting in 20 countries across Africa and Asia. More than 180 employees How many people the business serves Non-profit Organization Number of employees Girl Effect is a creative non-profit organization that uses mobile media and technology to empower young girls to change their lives. Big Sis was also shortlised fot the 2022 GSMA GLOMO Alwards in the category: Best Mobile Innovation for Best Mobile Innovation for Emerging Markets.Nominated for Fast Company’s World Changing Ideas 2022 award in the developing world technology category,. ![]()
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